Clash Graphics is a Graphic and Printing Company in Atlanta that serves consumers, large corporations, faith-based institutions and non-profit organizations. Over the past 5 years they have become one of the leaders in design and Atlanta flyer printing services. They print menus for restaurants, posters and flyers for concerts, and business cards for small and large companies nationwide. We were asked to optimize an existing web page so that it would convert better. Here is what we considered and did to achieve a better converting web page…
Clash Graphics Analysis
The original web page was completely filled with content but lacked visuals. When customers visited the page they were given lots of text but no clear direction or presentation of solutions and products. The benefits that Clash offered were “highest quality, fastest service, and best prices”. However, this statement was located near the bottom of the page. Since most customers were not looking to read all of the text on the page, they most likely did not scroll down and missed the main benefits Clash offered.
After thinking through it all, our first priority for the revamped design was to add visual elements that represented the products and solutions Clash offered. We produced a mockup using elements from their homepage to give them an idea of the new direction. Here is the proof and direction for the new layout that was sent:
Once we received approval we began designing custom buttons representative of each product/solution. Next we wanted to bring more attention to the benefit statement and highlight it, so it was moved above the fold. Lastly, we incorporated more keywords that were relevant to their solutions so customers could find them as they searched online. Here is the final design: